Gray Hair: Rock It, Until it's REAL

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Ahhh, youth. Remember when you had that full head of colored hair and wondered what it would be like to go grey? Yeah, me neither! However, dyeing ones hair grey appears to be the new in thing among the younger sect these days

Gray hair – quelle horreur!. When supermodel Kate Moss stepped onto the red carpet at the launch of her new bag line in 2010, the Hollywood A-listers gasped in surprise. Considering that the LA crowd witnesses epic weddings, sham marriages and six-figure shopping sprees without ever batting an eye, just what caused such a stir in the world of celebrity gossip?

Kate Moss, the world’s most famous supermodel, was sporting grey hair streaks in her hair.

Well, we say grey hair; the actual color itself is a very pale lilac. But nevertheless, the trend took off. Grey hair streaks could be seen on the most on-trend celebrities, hip music moguls and hipsters as they battled for a spot in line at the hottest clubs. It seems that young trendsetters were more determined than ever to stand out from the crowd with graying hair, the ultimate tongue-in-cheek rebellion against an older society that employs every trick in the book to stop grey hair in its tracks.

Recent Nielsen reports show that we spend a whopping $1.3 billion every year to cover up grey hair, so it makes perfect sense that grey hair would suddenly be embraced by young hipsters. After all, is there anything edgier than the ability to rebel against one of the last taboos that exists in our image-conscious society? And if the fashion elite are embracing the trends – one fashion director at Elle Magazine said the trend was “more subversive than glamorous,” while a NY stylist claimed that the look was “all about individuality – and something close to inaccessibility” – then what’s stopping gray hair from becoming the new mainstream hair color?

The answer’s simple: people start getting older.

The ageless Kate Moss aside, subversive gray streaks doesn’t have the same impact when you start growing them against your will. As younger hipsters start to age into their 30s and 40s, a vital shift happens – they become part of the $1.3 billion crowd. Whether it’s due to professional reasons or simply an aesthetic choice, the desire to stop the clocks is an inherent part of the human condition. It’s just an inevitable part of growing older. While sporting grey hair streaks now may seem edgy and cool thanks to youthful skin and luscious hair, in just a few years time and a few natural gray hairs later, you’ll start to look like everyone else.

And in an image-conscious society that’s wholly biased against gray hairs, it’s enough to make even the hardest of hipsters reach for the nearest box of hair dye.

By all means, rock those pale platinum or lilac locks now – because once you hit 30, those gray hairs will start looking a little less “subversive” or “individualistic”…

…And a lot more like you’ve missed your latest hair appointment with your colorist!